SS2025;「Clone」

E L T O N L O U I E

SPRING / SUMMER 25’

SPRING / SUMMER 2025

Collection :

「 Clone 」

In this season’s collection we tell the story of utility in clothing through the lens of the uniform, utilizing design codes from sleepwear and workwear.

UG- MC

Hybrid face mask and cap design - A way of imposing standardization and uniformity on the wearer.

UG-SH

In this season’s collection we tell the story of utility in clothing through the lens of the uniform, utilizing design codes from sleepwear and workwear.

We have expressed this idea in a bold new design with the sleep hoodie- potentially a ubiquitous uniform garment for comfort and ease.

UG-RJS

We have expressed this idea in a bold new design that can be worn backwards functionally - a straight jacket inspired smock with magnetic back closure that can self-close.

This versatility in styling choice adds more depth to the static uniform traditions.

Smock worn backwards functionally

UG-OJC

In this season’s collection we tell the story of utility in clothing through the lens of the uniform, utilizing design codes from sleepwear and workwear.

We have expressed this idea using the onesie jumpsuit as the most effortless and functional instant uniform garment.

Till next time….

MEDIA:

@kikicamellia

MUSE:

@asapkaceyy

@bstaacia

@itsjyeeeee

@xxjamdollxx